STA encourages frequent riders to use a Connect card where they can manage their own accounts by registering online. They have the freedom to add funds, employ an autoload option, view their ride history, and check their existing balance via the account website and mobile app. The mobile app enables riders to establish a virtual card (eConnect) and pay their fare using a timed barcode. A Connect card offers the benefit of monthly fare capping in addition to daily fare capping.
Fare capping is utilized for contactless payments and ensures that passengers will never pay more than the cost of a daily pass, regardless of how many times they ride that day. To take advantage of fare-capping, passengers must use the same form of payment for each ride. These contactless payments are ideal for infrequent riders.
In the first six months following STA’s introduction of the Connect fare system in 2022, mobile and smart card payments obtained a promising 54% adoption rate among riders. STA expects the use of credit and debit cards to be popular due to the convenience of paying for transit with the same media as paying for everyday purchases such as a cup of coffee.
STA marks the fourth contactless open payment system by INIT in the United States, following Portland (Oregon), Grand Rapids (Michigan), and Tampa (Florida.) In 2023, Nashville (Tennessee) is expected to join the ranks as the next INIT-built open payment project.